NEW YORK – Adidas will introduce apparel featuring PrimaLoft insulation made with Parley Ocean Plastic at the forthcoming ISPO sports show in Munich from January 26-29.
As the first insulation provider to partner with Parley, PrimaLoft will take plastic intercepted from remote islands, beaches and coastal communities and use it to manufacture its high-performance insulation products.
Adidas is a founding member of Parley for the Oceans and is employing its reclaimed plastic in ranges of both apparel and shoes.
“Adidas is an innovative, global partner and we are excited to strengthen our established partnership,” said PrimaLoft president and CEO Mike Joyce. “Both of our brands are pioneers in their fields and important drivers of innovation in the textile industry, especially when it comes to sustainability. We strongly believe that together we can push the boundaries of material science forward.”