Cincinnati - P&G has acquired This Is L., the manufacturer of a range of organic cotton feminine hygiene products.
The L brand includes a portfolio of well designed, high quality tampons, pads, liners and wipes made with organic cotton. For every L. product purchased, a donation is also made to improve product accessibility to girls and women in need in the US and around the world.
For P&G, the move will give them greater opportunity to meet the growing consumer demand for period products in the naturals segment. “This acquisition is a perfect complement to our Always and Tampax portfolio, with its commitment to a shared mission to advocate for girls’ confidence and serve more women,” said Jennifer Davis, President, P&G Global Feminine Care. “We feel this is a strong union and together we can be a greater force for good."
L has experienced rapid growth, making their products available to consumers in more than 5,000 stores across the U.S. With its donation program, the company is on track to provide access to over 250 million products, bringing the efforts to unprecedented scale. Lhas also taken a unique approach to this program, increasing local access to products by working with partners that provide tools such as pad manufacturing machines, to not only make these products available to those who need them, but also to fuel women’s entrepreneurship.
“Our strong growth has enabled us to stand in solidarity with women in more than 20 countries,” said Talia Frenkel, CEO of This Is L. “Our support has ranged from partnering with organizations to send period products to Native communities in South Dakota, to supplying pad-making machines to a women-led business in Tamil Nadu. Pairing our purpose with P&G’s expertise, scale and resources provides an extraordinary opportunity to contribute to a more equitable world.”