MICHIGAN - A US start-up firm has launched the world's first biodegradable, flushable wet wipes on roll.
Described as sustainable and convenient, HYGE says it is looking to begin full-scale manufacturing in Michigan and Pennsylvania later this year following the launch of a Kickstarter campaign.
Made with fully biodegradable cellulose fibres specifically designed to be flushed without causing septic or sewer issues, HYGE says that one roll is equivalent to seven traditional toilet paper rolls.
According to HYGE Co-founder Brent Fisher, one tree provides 288 more HYGE rolls than traditional toilet paper, reducing deforestation and working toward a cleaner future, the company said in a statement. "Wet wipes are gaining popularity as people become aware of hygiene and waste issues that come with traditional toilet paper," said Fisher. "People often confuse explicitly non-flushable wipes with those that can be flushed, creating dangerous environmental waste. By focusing on cleanliness, biodegradation, flush-ability and design, HYGE is the solution for sustainable hygiene with hassle-free convenience.
"HYGE rolls are designed to be stored on existing toilet paper holders. The packaging exterior resembles the texture of toilet paper, when you lift the tab, you'll find wet wipes that are kept moist. The thick and soft wipes are fragrance-free, hypoallergenic, free from harsh chemicals and dermatologist tested."